/* Our Optimization — direct mail for independent med spas.
   Static site: no build step, no framework, no external requests.
   Fonts are self-hosted (SIL Open Font License 1.1 — licences in assets/fonts/). */

@font-face{font-family:"Playfair Display";font-style:normal;font-weight:400;font-display:swap;src:url("fonts/playfair-display-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Playfair Display";font-style:italic;font-weight:400;font-display:swap;src:url("fonts/playfair-display-latin-400-italic.woff2") format("woff2")}
@font-face{font-family:"Playfair Display";font-style:normal;font-weight:500;font-display:swap;src:url("fonts/playfair-display-latin-500-normal.woff2") format("woff2")}
@font-face{font-family:"Playfair Display";font-style:normal;font-weight:600;font-display:swap;src:url("fonts/playfair-display-latin-600-normal.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-style:normal;font-weight:400;font-display:swap;src:url("fonts/montserrat-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-style:normal;font-weight:500;font-display:swap;src:url("fonts/montserrat-latin-500-normal.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-style:normal;font-weight:600;font-display:swap;src:url("fonts/montserrat-latin-600-normal.woff2") format("woff2")}

:root{
  /* Deep green with peony-pink accents. Every ratio below is measured against every
     surface the token actually lands on. Pink is an accent, never the body colour. */
  --ground:#F3F6F2;      /* soft green-tinted white */
  --paper:#F9FBF8;
  --ink:#1C3A2C;         /* deep green — 11.40:1 on ground */
  --ink-2:#3D5748;       /* body — 7.26:1 on ground, 6.63:1 on stone */
  --ink-3:#4F6657;       /* quiet text — 5.72:1 on ground, 5.22:1 on stone */
  --gold:#BD7189;        /* peony — rules and decoration, 3.27:1 */
  --gold-lg:#BD7189;     /* peony at large sizes — 3.27:1 */
  --gold-sm:#9E4F68;     /* peony at small sizes — 5.11:1 on ground, 4.67:1 on stone */
  --gold-bright:#EFBCCB; /* peony on the green band — 7.53:1 */
  --field-line:#6E8673;  /* form control borders — 3.79:1 on the input fill */
  --cream:#E3EDE4;
  --blush:#F7EDF0;       /* peony wash */
  --slate-soft:#5C7C6B;  /* mid green for icons */
  --slate-wash:#E6EDE5;
  --stone:#E6EDE5;
  --line:#D5E0D5;
  --line-soft:#E2EAE1;
  --serif:"Playfair Display",Georgia,"Times New Roman",serif;
  --sans:"Montserrat","Helvetica Neue",Arial,system-ui,sans-serif;
  --wrap:1180px;
  --gutter:20px;
  color-scheme:light;
}
@media (min-width:768px){:root{--gutter:32px}}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;text-size-adjust:100%;scroll-padding-top:84px}
@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}
body{margin:0;background:var(--ground);color:var(--ink-2);font:400 1rem/1.7 var(--sans);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:hidden}
@media (min-width:768px){body{font-size:1.0625rem}}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--serif);color:var(--ink);font-weight:400;margin:0;text-wrap:balance}
p{margin:0}
ul,ol{margin:0;padding:0}
strong{font-weight:600;color:var(--ink)}
:focus-visible{outline:2px solid var(--gold-sm);outline-offset:3px;border-radius:6px}

.sprite{position:absolute;width:0;height:0;overflow:hidden}
.sprite *{vector-effect:non-scaling-stroke}
.visually-hidden{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip{position:absolute;left:12px;top:-80px;z-index:100;background:var(--ink);color:var(--ground);padding:12px 18px;border-radius:999px;font-weight:600;text-decoration:none}
.skip:focus{top:12px}
.wrap{width:100%;max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gutter)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:0 26px;border-radius:999px;border:1px solid var(--ink);font:600 .95rem/1.1 var(--sans);letter-spacing:.02em;text-decoration:none;text-align:center;cursor:pointer;transition:background-color .3s ease,color .3s ease,border-color .3s ease}
.btn svg{width:18px;height:18px;flex:none}
.btn-primary{background:var(--ink);color:var(--ground)}
.btn-primary:hover{background:#2A5240;border-color:#2A5240}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--ground)}
.btn-light{background:var(--ground);color:var(--ink);border-color:var(--ground)}
.btn-light:hover{background:var(--blush);border-color:var(--blush)}
.btn-outline-light{background:transparent;color:var(--ground);border-color:rgba(243,246,242,.5)}
.btn-outline-light:hover{background:rgba(243,246,242,.12);border-color:var(--ground)}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
@media (max-width:479.98px){.actions .btn{flex:1 1 100%}}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(243,246,242,.93);-webkit-backdrop-filter:saturate(1.1) blur(10px);backdrop-filter:saturate(1.1) blur(10px);border-bottom:1px solid transparent;transition:border-color .4s ease}
.site-header.is-scrolled{border-bottom-color:var(--line)}
.header-row{display:flex;align-items:center;gap:10px;min-height:66px}
.brand{display:inline-flex;align-items:center;margin-right:auto;text-decoration:none;flex:none;min-height:44px}
.brand img{width:clamp(148px,40vw,186px);height:auto}
@media (max-width:389.98px){.brand .word{font-size:.98rem}}
.site-nav ul{list-style:none}
.site-nav a{display:flex;align-items:center;min-height:44px;padding:0 9px;white-space:nowrap;text-decoration:none;font-weight:500;font-size:.86rem;letter-spacing:.02em;color:var(--ink);border-radius:999px;transition:color .25s ease}
.site-nav a:hover{color:var(--gold-sm)}
.btn-head{min-height:44px;padding:0 18px;font-size:.84rem;order:2;white-space:nowrap}
.btn-head .long{display:inline}
.btn-head .short{display:none}
@media (max-width:1059.98px){
  .btn-head{padding:0 15px;gap:8px}
  .btn-head .long{display:none}
  .btn-head .short{display:inline}
}
/* phones: the header carries the brand and Menu only; the CTA moves into the menu */
.nav-cta{display:none}
@media (max-width:559.98px){
  .btn-head{display:none}
  .js .site-nav .nav-cta{display:list-item}
  .js .site-nav .nav-cta a{font-weight:600;color:var(--gold-sm)}
}
.menu-btn{display:none}

@media (max-width:1059.98px){
  .js .menu-btn{order:1;display:inline-flex;align-items:center;gap:8px;min-height:44px;min-width:44px;padding:0 11px;border:1px solid var(--ink);border-radius:999px;background:transparent;color:var(--ink);font:600 .82rem/1 var(--sans);letter-spacing:.04em;cursor:pointer}
  .menu-lines{position:relative;width:16px;height:10px;display:inline-block}
  .menu-lines::before,.menu-lines::after{content:"";position:absolute;left:0;right:0;height:1.5px;background:currentColor;border-radius:2px;transition:transform .3s ease,top .3s ease}
  .menu-lines::before{top:1px}
  .menu-lines::after{top:7.5px}
  .menu-open .menu-lines::before{top:4.25px;transform:rotate(45deg)}
  .menu-open .menu-lines::after{top:4.25px;transform:rotate(-45deg)}
  .js .site-nav{display:none;position:absolute;left:0;right:0;top:100%;background:var(--ground);border-bottom:1px solid var(--line);box-shadow:0 22px 30px -26px rgba(28,58,44,.45);padding:6px var(--gutter) 18px}
  .js.menu-open .site-nav{display:block}
  .js .site-nav a{min-height:52px;font-size:1rem;border-radius:0;border-bottom:1px solid var(--line-soft);padding:0 4px}
  html:not(.js) .header-row{flex-wrap:wrap;padding-bottom:6px}
  html:not(.js) .site-nav{order:4;width:100%}
  html:not(.js) .site-nav ul{display:flex;flex-wrap:wrap}
}
@media (min-width:1060px){
  html{scroll-padding-top:100px}
  .header-row{min-height:84px}
  .brand img{width:226px}
  .site-nav{order:1;margin-right:6px}
  .site-nav ul{display:flex;gap:2px}
}

/* ---------- shared section bits ---------- */
.section{position:relative;padding-block:clamp(68px,9vw,116px)}
.bg-paper{background:var(--paper)}
.bg-stone{background:var(--stone)}
.bg-ink{background:var(--ink);color:#C3D2C6}
.bg-ink h2,.bg-ink h3{color:var(--ground)}
.bg-ink .eyebrow{color:var(--gold-bright)}
.bg-ink strong{color:var(--ground)}
.section-head{max-width:760px;margin-bottom:clamp(34px,4.6vw,54px)}
.section-head.center{margin-inline:auto;text-align:center}
.eyebrow{font:600 .72rem/1.5 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--gold-sm);margin-bottom:14px}
.rule{width:52px;height:1px;background:var(--gold);margin-bottom:22px}
.center .rule{margin-inline:auto}
h1{font-size:clamp(2.3rem,1.25rem + 4.2vw,4.1rem);line-height:1.07;letter-spacing:-.015em}
h2{font-size:clamp(1.95rem,1.35rem + 2.4vw,2.95rem);line-height:1.13;letter-spacing:-.01em}
h3{font-size:1.28rem;line-height:1.3}
.intro{margin-top:16px;font-size:1.05rem;max-width:42em}
.center .intro{margin-inline:auto}
.lede{margin-top:22px;font-size:clamp(1.05rem,.98rem + .35vw,1.18rem);line-height:1.66;max-width:36em}

/* ---------- the mailed advertisement object (used in the hero and everywhere) ---------- */
.card-shot{position:relative;border-radius:3px;overflow:hidden;background:var(--paper);box-shadow:0 1px 2px rgba(28,58,44,.10),0 18px 34px -18px rgba(28,58,44,.34),0 40px 70px -46px rgba(28,58,44,.45)}
.card-shot img{width:100%}
.card-stack{position:relative;padding:6.5% 8% 0 0}
.card-stack .card-shot{transition:transform .5s ease}
.card-stack .back{position:absolute;top:0;right:0;width:92%;transform:rotate(3deg);opacity:.96}
.card-stack .front{position:relative;transform:rotate(-1.5deg)}
@media (prefers-reduced-motion:no-preference){
  .card-stack:hover .front{transform:rotate(-1deg) translateY(-5px)}
  .card-stack:hover .back{transform:rotate(3.6deg) translateY(-3px)}
}
@media (max-width:959.98px){.card-stack{padding-right:11%}}
.card-cap{margin-top:16px;font:600 .68rem/1.5 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3)}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;padding:clamp(40px,6vw,84px) 0 clamp(60px,8vw,104px)}
.hero::after{content:"";position:absolute;left:-15%;right:-15%;bottom:-40%;height:72%;background:radial-gradient(ellipse at 50% 100%,rgba(92,124,107,.20),rgba(92,124,107,0) 68%);pointer-events:none;z-index:0}
.hero-grid{position:relative;z-index:1;display:grid;gap:clamp(38px,5vw,56px);align-items:center}
.hero-copy{max-width:620px}
.hero h1 em{font-style:italic;color:var(--gold-lg)}
.hero-note{margin-top:20px;font-size:.9rem;color:var(--ink-3)}
@media (min-width:960px){
  .hero-grid{grid-template-columns:1.02fr .98fr}
  .hero-art{margin-right:-10px}
}

/* ---------- the flow strip (households -> card -> scan -> booking) ---------- */
.flow{list-style:none;display:grid;gap:10px;margin-top:clamp(30px,4vw,44px)}
.flow li{display:flex;align-items:center;gap:14px;padding:16px 18px;background:var(--paper);border:1px solid var(--line-soft);border-radius:12px}
.bg-paper .flow li{background:var(--ground)}
.bg-ink .flow li{background:rgba(243,246,242,.06);border-color:rgba(243,246,242,.16)}
.flow svg{width:24px;height:24px;flex:none;color:var(--slate-soft)}
.bg-ink .flow svg{color:var(--gold-bright)}
.flow b{display:block;font:600 .74rem/1.4 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--ink)}
.bg-ink .flow b{color:var(--ground)}
.flow span{font-size:.92rem;line-height:1.5}
.flow .arrow{display:flex;justify-content:center;color:var(--gold);padding:0}
.flow .arrow svg{width:16px;height:16px;color:var(--gold)}
@media (min-width:760px){
  .flow{grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;align-items:stretch;gap:8px}
  .flow li{flex-direction:column;align-items:flex-start;gap:10px;text-align:left}
  .flow .arrow{align-items:center;background:none;border:0;padding:0}
  .flow .arrow svg{transform:rotate(-90deg)}
}
@media (max-width:759.98px){.flow .arrow svg{transform:none}}

/* ---------- two-column media block ---------- */
.media{display:grid;gap:clamp(32px,4.5vw,52px);align-items:center}
@media (min-width:900px){
  .media{grid-template-columns:1.04fr .96fr}
  .media.flip .media-art{order:-1}
}
.spec{list-style:none;margin-top:26px;display:grid;gap:0}
.spec li{display:flex;align-items:flex-start;gap:13px;padding:13px 2px;border-top:1px solid var(--line);font-size:.98rem;color:var(--ink)}
.spec li:last-child{border-bottom:1px solid var(--line)}
.spec svg{width:19px;height:19px;flex:none;margin-top:3px;color:var(--slate-soft)}
.note{margin-top:20px;font-size:.9rem;color:var(--ink-3);max-width:40em}

/* ---------- stages (design / target / print / mail / track) ---------- */
.stages{list-style:none;display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line);margin-top:clamp(30px,4vw,44px)}
.stages li{background:var(--paper);padding:clamp(22px,2.8vw,30px) clamp(18px,2.2vw,26px)}
.stages .st{display:block;font:600 .72rem/1 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--gold-sm);margin-bottom:12px}
.stages p{font-size:.94rem;line-height:1.6;color:var(--ink-2)}
@media (min-width:640px){.stages{grid-template-columns:1fr 1fr}}
@media (min-width:1080px){.stages{grid-template-columns:repeat(5,1fr)}}

/* ---------- steps ---------- */
.steps{list-style:none;display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
.steps li{background:var(--ground);padding:clamp(24px,3vw,32px) clamp(20px,2.4vw,28px)}
.bg-paper .steps li{background:var(--paper)}
.steps .num{font:400 .82rem/1 var(--serif);letter-spacing:.14em;color:var(--gold-sm);display:block;margin-bottom:16px}
.steps h2,.steps h3{font-size:1.18rem;line-height:1.3;margin-bottom:10px}
.steps p{font-size:.95rem;line-height:1.6}
@media (min-width:700px){.steps{grid-template-columns:1fr 1fr}}
@media (min-width:1000px){.steps{grid-template-columns:repeat(4,1fr)}}

/* ---------- sample ---------- */
.sample-pair{display:grid;gap:clamp(26px,3.4vw,40px)}
@media (min-width:820px){.sample-pair{grid-template-columns:1fr 1fr;align-items:start}}
.sample-foot{margin-top:clamp(30px,4vw,44px);padding-top:26px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:18px 26px;align-items:center;justify-content:space-between}
.sample-foot p{font-size:.9rem;color:var(--ink-3);max-width:44em}
.sample-foot .btn{flex:none}
@media (max-width:479.98px){.sample-foot .btn{flex:1 1 100%}}

/* ---------- who it's for ---------- */
.who{display:grid;gap:clamp(30px,4vw,48px)}
@media (min-width:860px){.who{grid-template-columns:1.05fr .95fr}}
.who-list{list-style:none}
.who-list li{display:flex;align-items:center;gap:15px;padding:18px 2px;border-top:1px solid var(--line);font:400 clamp(1.3rem,1.1rem + .85vw,1.7rem)/1.25 var(--serif);color:var(--ink)}
.who-list li:last-child{border-bottom:1px solid var(--line)}
.who-list svg{width:24px;height:24px;flex:none;color:var(--slate-soft)}
.not-for{background:var(--ground);border:1px solid var(--line);border-radius:14px;padding:clamp(24px,3vw,32px)}
.bg-paper .not-for{background:var(--paper)}
.not-for h3{margin-bottom:12px}
.not-for p{font-size:.96rem}

/* ---------- faq ---------- */
.faq{max-width:820px;margin-inline:auto;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:22px 2px;cursor:pointer;list-style:none;font:400 clamp(1.08rem,1rem + .4vw,1.3rem)/1.35 var(--serif);color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary .sign{position:relative;width:20px;height:20px;flex:none;color:var(--gold-sm)}
.faq summary .sign::before,.faq summary .sign::after{content:"";position:absolute;background:currentColor;border-radius:2px;transition:transform .3s ease,opacity .3s ease}
.faq summary .sign::before{left:0;right:0;top:9.25px;height:1.5px}
.faq summary .sign::after{top:0;bottom:0;left:9.25px;width:1.5px}
.faq details[open] summary .sign::after{transform:scaleY(0);opacity:0}
.faq .answer{padding:0 2px 24px;font-size:.98rem;max-width:62ch}

/* ---------- closing cta ---------- */
.cta-inner{max-width:720px;margin-inline:auto;text-align:center}
.cta-inner .actions{justify-content:center}
.contact-name{margin-top:26px;font:400 clamp(1.5rem,1.2rem + 1.2vw,2rem)/1.2 var(--serif);color:var(--ground)}
.contact-name a{text-decoration:none;color:var(--ground);white-space:nowrap;display:inline-block;padding:8px 0;margin:-8px 0}
.contact-name .dot{margin:0 .5em;color:var(--gold-bright)}
.contact-email{margin-top:16px;font-size:.98rem;color:#C3D2C6}
.contact-email a{color:var(--ground);text-underline-offset:4px;word-break:break-all}
.price-note{margin-top:22px;font-size:.95rem;color:#C3D2C6}
.area{margin-top:26px;font-size:.82rem;letter-spacing:.02em;color:#93A896}

/* ---------- footer ---------- */
.site-foot{padding-block:clamp(44px,6vw,64px) 30px;border-top:1px solid var(--line);background:var(--paper);font-size:.9rem;color:var(--ink-2)}
.foot-top{display:grid;gap:clamp(30px,4vw,44px)}
@media (min-width:720px){.foot-top{grid-template-columns:1.5fr 1fr 1fr 1fr}}
.foot-brand img{width:180px;height:auto;margin-bottom:16px}
.foot-brand p{max-width:26em;margin-bottom:20px}
.btn-sm{min-height:42px;padding:0 20px;font-size:.85rem}
.foot-col h3{font:600 .72rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--ink);margin-bottom:16px}
.foot-col ul{list-style:none;display:grid;gap:10px}
.foot-col a{text-decoration:none;color:var(--ink-2);transition:color .25s ease}
.foot-col a:hover{color:var(--gold-sm)}
.foot-bottom{margin-top:clamp(34px,4.5vw,48px);padding-top:22px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:8px 28px;justify-content:space-between;font-size:.82rem;color:var(--ink-3)}
.foot-bottom strong{color:var(--ink-2);font-weight:600}

/* ---------- lightbox ---------- */
.zoom{position:fixed;inset:0;z-index:90;background:rgba(28,58,44,.9);display:flex;align-items:center;justify-content:center;padding:clamp(14px,3vw,40px);border:0}
.zoom[hidden]{display:none}
.zoom img{max-width:100%;max-height:88vh;width:auto;border-radius:3px;box-shadow:0 30px 70px -30px rgba(28,58,44,.7)}
.zoom-close{position:absolute;top:14px;right:14px;width:46px;height:46px;border-radius:999px;border:1px solid rgba(243,246,242,.45);background:transparent;color:var(--ground);display:flex;align-items:center;justify-content:center;cursor:pointer}
.zoom-close svg{width:16px;height:16px}
.enlarge{position:absolute;right:10px;bottom:10px;z-index:2;display:inline-flex;align-items:center;gap:7px;min-height:36px;padding:0 13px;border-radius:999px;border:0;background:rgba(28,58,44,.82);color:var(--ground);font:600 .7rem/1 var(--sans);letter-spacing:.06em;cursor:pointer}
.enlarge svg{width:13px;height:13px}
html:not(.js) .enlarge{display:none}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
}

/* ---------- subpage header / document pages ---------- */
.page{padding-block:clamp(48px,7vw,84px) clamp(56px,8vw,96px)}
.page-head{max-width:760px;margin-bottom:clamp(30px,4vw,44px)}
.page-head h1{font-size:clamp(2rem,1.4rem + 2.2vw,3rem)}
.page-head .intro{margin-top:18px}
.doc{max-width:760px}
.doc section{margin-top:clamp(30px,3.6vw,42px)}
.doc h2{font-size:clamp(1.28rem,1.1rem + .7vw,1.55rem);line-height:1.3;margin-bottom:14px}
.doc p{margin-top:12px}
.doc p:first-of-type{margin-top:0}
.doc ul{list-style:none;margin-top:14px;display:grid;gap:10px}
.doc ul li{position:relative;padding-left:20px}
.doc ul li::before{content:"";position:absolute;left:2px;top:.62em;width:5px;height:5px;border-radius:50%;background:var(--gold)}
.doc a{color:var(--ink);text-underline-offset:3px}
.doc .updated{margin-top:26px;font-size:.86rem;color:var(--ink-3)}
.backlink{display:inline-flex;align-items:center;gap:9px;margin-top:clamp(34px,4vw,46px);font:600 .88rem/1 var(--sans);color:var(--ink);text-decoration:none}
.backlink:hover{color:var(--gold-sm)}
.backlink svg{width:15px;height:15px;transform:rotate(90deg)}

/* ---------- campaign estimate form ---------- */
.form-wrap{max-width:720px}
.form-intro{margin-bottom:clamp(30px,4vw,40px)}
.form-intro p+p{margin-top:14px}
.form-intro .price-line{font-weight:600;color:var(--ink)}
.field{margin-top:24px}
.field:first-child{margin-top:0}
.field label,.field .lbl{display:flex;align-items:baseline;gap:10px;font:600 .88rem/1.4 var(--sans);color:var(--ink);margin-bottom:7px}
.field .req{font:600 .66rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--gold-sm)}
.field .help{font-size:.85rem;line-height:1.5;color:var(--ink-3);margin-bottom:9px}
.field input,.field select,.field textarea{width:100%;font:400 1rem/1.5 var(--sans);color:var(--ink);background:var(--paper);border:1px solid var(--field-line);border-radius:9px;padding:13px 15px;transition:border-color .2s ease,box-shadow .2s ease}
.field textarea{resize:vertical;min-height:112px}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath fill='none' stroke='%234F6657' stroke-width='1.4' stroke-linecap='round' stroke-linejoin='round' d='M1 1.5 6 6.5l5-5'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 15px center;background-size:12px;padding-right:40px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--gold-sm);box-shadow:0 0 0 3px rgba(158,79,104,.16)}
.field input[aria-invalid="true"],.field select[aria-invalid="true"],.field textarea[aria-invalid="true"]{border-color:#A3342B;background:#FCF6F5}
.err{display:none;margin-top:7px;font:500 .84rem/1.45 var(--sans);color:#8E2D25}
.err.on{display:block}
.pair-help{font-size:.85rem;color:var(--ink-3);margin:-4px 0 0}
.form-alert{display:none;margin-bottom:26px;padding:16px 18px;border-radius:10px;border:1px solid #E2BDB8;background:#FCF4F3;color:#7E2A22;font-size:.93rem;line-height:1.55}
.form-alert.on{display:block}
.form-alert h2{font:600 1rem/1.3 var(--sans);color:#7E2A22;margin-bottom:6px}
.form-alert ul{list-style:none;margin-top:9px;display:flex;flex-wrap:wrap;gap:6px 16px}
.form-alert a{color:#7E2A22;font-weight:600}
/* Netlify honeypot: hidden from sight AND from assistive tech. Must not use the
   .visually-hidden clip recipe — that leaves it in the a11y tree, where a screen-reader
   user could fill it and have the submission silently dropped. */
.hp{display:none}
.form-submit{margin-top:clamp(30px,4vw,38px)}
.form-submit .btn[disabled]{opacity:.62;cursor:progress}
.form-foot{margin-top:14px;font-size:.86rem;color:var(--ink-3)}
.sent{max-width:640px}
.sent .rule{margin-bottom:22px}
.sent h1{font-size:clamp(1.9rem,1.4rem + 2vw,2.8rem)}
.sent p{margin-top:20px;font-size:1.05rem;line-height:1.65}
.sent .actions{margin-top:32px}

/* ---------- tab navigation state ---------- */
.site-nav a.active{color:var(--ink);font-weight:600}
@media (min-width:1060px){
  .site-nav a{position:relative;font-size:.83rem}
  .site-nav a.active::after{content:"";position:absolute;left:9px;right:9px;bottom:6px;height:1.5px;background:var(--gold);border-radius:2px}
}
@media (max-width:1059.98px){
  .js .site-nav a.active{color:var(--gold-sm);box-shadow:inset 3px 0 0 var(--gold);padding-left:12px}
}

/* ---------- page tops ---------- */
.page-top{padding-block:clamp(44px,6vw,80px) clamp(28px,3.5vw,40px)}
.pt-0{padding-top:0}
.page-head h1{font-size:clamp(2.1rem,1.45rem + 2.6vw,3.3rem);line-height:1.08;letter-spacing:-.015em}
.page-head .intro{margin-top:18px;font-size:1.06rem}

/* ---------- photography ---------- */
.shot{margin:0;border-radius:14px;overflow:hidden;background:var(--stone);box-shadow:0 1px 2px rgba(28,58,44,.08),0 24px 44px -26px rgba(28,58,44,.34)}
.shot img{width:100%;display:block}

/* ---------- inline text link ---------- */
.more{margin-top:clamp(26px,3.4vw,36px)}
.textlink{display:inline-flex;align-items:center;gap:9px;font:600 .92rem/1 var(--sans);color:var(--ink);text-decoration:none;border-bottom:1px solid var(--gold);padding-bottom:5px;transition:color .25s ease,border-color .25s ease}
.textlink:hover{color:var(--gold-sm);border-color:var(--gold-sm)}
.textlink svg{width:14px;height:14px;transform:rotate(-90deg)}

/* ---------- taller step cards on the dedicated page ---------- */
.steps-tall li{padding-block:clamp(28px,3.4vw,38px)}
.steps-tall p a{color:var(--ink);text-underline-offset:3px}

/* ---------- who-it's-for cards ---------- */
.who-cards{list-style:none;display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
.who-cards li{background:var(--ground);padding:clamp(26px,3.2vw,34px) clamp(20px,2.4vw,28px)}
.who-cards svg{width:26px;height:26px;color:var(--slate-soft);margin-bottom:16px;display:block}
.who-cards h2,.who-cards h3{font-size:1.2rem;line-height:1.3;margin-bottom:9px}
.who-cards p{font-size:.94rem;line-height:1.6}
@media (min-width:700px){.who-cards{grid-template-columns:1fr 1fr}}
@media (min-width:1040px){.who-cards{grid-template-columns:repeat(4,1fr)}}

/* ---------- callout ---------- */
.callout{margin-top:clamp(32px,4vw,46px);padding:clamp(24px,3vw,32px);background:var(--blush);border-left:2px solid var(--gold);border-radius:0 12px 12px 0}
.callout h2,.callout h3{font-size:1.2rem;line-height:1.3;margin-bottom:10px}
.callout p{font-size:.97rem;max-width:62ch}

/* ---------- sample tag ---------- */
.tag{display:inline-block;margin-bottom:22px;padding:7px 14px;border:1px solid var(--line);border-radius:999px;background:var(--paper);font:600 .68rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--gold-sm)}

/* ---------- wide spec list ---------- */
@media (min-width:820px){.spec-wide{grid-template-columns:1fr 1fr;column-gap:40px}
  .spec-wide li:nth-child(2){border-top:1px solid var(--line)}}

/* ---------- targeting ---------- */
.target-grid{display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
@media (min-width:840px){.target-grid{grid-template-columns:1fr 1fr}}
.target-card{background:var(--ground);padding:clamp(26px,3.2vw,38px) clamp(20px,2.6vw,32px)}
.target-card svg{width:28px;height:28px;color:var(--slate-soft);margin-bottom:18px;display:block}
.target-card h3{font-size:1.24rem;line-height:1.28;margin-bottom:13px}
.target-card p{font-size:.96rem;line-height:1.65}
.target-card p+p{margin-top:12px;color:var(--ink-3)}
.target-strip{margin-top:clamp(30px,4vw,42px);padding:clamp(24px,3vw,32px);background:var(--paper);border:1px solid var(--line);border-radius:14px;display:grid;gap:22px;align-items:center}
@media (min-width:860px){.target-strip{grid-template-columns:1fr auto;gap:34px}}
.target-strip h3{font-size:1.18rem;line-height:1.3;margin-bottom:9px}
.target-strip p{font-size:.96rem;line-height:1.6;max-width:58ch}
.target-strip .btn{flex:none;white-space:nowrap}
.callout em{font-style:italic;color:var(--ink)}

/* ---------- sample gallery ---------- */
.gallery{list-style:none;display:grid;gap:clamp(22px,3vw,34px);margin-top:clamp(28px,3.6vw,40px)}
@media (min-width:760px){.gallery{grid-template-columns:repeat(3,1fr)}}
.gallery .card-cap{margin-top:13px}
.sample{padding-block:clamp(34px,4.5vw,52px);border-top:1px solid var(--line)}
.sample:first-of-type{border-top:0;padding-top:0}
.sample-head{max-width:70ch;margin-bottom:clamp(22px,2.8vw,30px)}
.sample-blurb{margin-top:14px;font-size:.98rem;line-height:1.65;color:var(--ink-2)}

/* ---------- gift cards ---------- */
.reasons{list-style:none;display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
@media (min-width:720px){.reasons{grid-template-columns:1fr 1fr}}
@media (min-width:1080px){.reasons{grid-template-columns:repeat(3,1fr)}}
.reasons li{background:var(--paper);padding:clamp(24px,3vw,32px) clamp(20px,2.4vw,28px)}
.reasons .rn{display:block;font:400 .8rem/1 var(--serif);letter-spacing:.14em;color:var(--gold-sm);margin-bottom:14px}
.reasons h3{font-size:1.14rem;line-height:1.3;margin-bottom:10px}
.reasons p{font-size:.94rem;line-height:1.62}
.reasons p a{color:var(--ink);text-underline-offset:3px}
.gift-row{list-style:none;display:grid;gap:clamp(22px,3vw,32px);margin-top:clamp(28px,3.6vw,40px)}
@media (min-width:760px){.gift-row{grid-template-columns:repeat(3,1fr)}}
.gift-row img,.gift-figure img{width:100%;display:block;border-radius:10px;box-shadow:0 1px 2px rgba(28,58,44,.10),0 18px 34px -20px rgba(28,58,44,.36)}
.gift-row .card-cap{margin-top:13px}
.gift-figure{margin:0}