Terms of Service

Who these terms are between

"We", "us" and "our" mean OUR Optimization LLC, operating as Our Wellness Optimization. "You" and "your" mean the clinic, practice or business that asks us for a quote or hires us to run a campaign, and anyone authorized to act on its behalf.

These terms cover both the campaign services we provide and your use of this website. If you sign a separate written agreement or approve a written campaign quote with us, and something in it differs from what is here, the written campaign document governs for that campaign.

What the service is

We create and run physical direct mailed advertisement campaigns. For a campaign, that normally means the work below.

We serve independently owned med spas, aesthetic clinics, wellness clinics and medical weight-loss clinics, and we work in Chicago's western suburbs and the wider Chicagoland area.

• Designing the mailed advertisement, including layout and copy
• Helping you define the target households and the area the campaign reaches
• Handling printing
• Handling mailing
• Configuring campaign response tracking where that applies to the campaign

Campaign pricing: one campaign, one price

We quote per campaign. The price depends on the details of that specific campaign, which normally means what you want to promote, the approximate campaign size, and the target area or ZIP codes you want reached.

The quoted campaign price is all-inclusive. Design, printing and postage are all included in it. There is no separate printing charge and no separate postage charge added to your campaign price, and we do not bill printing or postage to you as a pass-through cost. One campaign. One price.

A quote covers the campaign as it was described when we quoted it. If the details change, for example you want a larger drop or a different target area, we will requote so the new price is clear to you before anything moves forward.

You review and approve the campaign before it goes to production

Nothing prints and nothing mails until you have reviewed the final campaign materials and approved them. That is your checkpoint to confirm the offer, the wording, the disclaimers, your contact details, and how the card looks.

Your approval is the go-ahead to produce. We produce what you approved. Please read the proof carefully, because once materials are released for production the cards may already be printing or in the mail stream, which limits what can be changed. If you need to change or stop a campaign, tell us as early as you can.

What you are responsible for

You are responsible for the accuracy of everything you supply to us or ask us to put on the card.

By approving campaign materials you confirm that you are permitted to make the claims on the card and to provide the services being promoted, and that the offer is one you can honor. We design and produce the campaign. We do not verify your claims, and we are not acting as your legal, medical, regulatory or advertising-compliance advisor.

• Your offer, including any price, discount, quantity, unit and expiration you ask us to print
• Descriptions of your services and treatments
• Any clinical, medical, health or results-related statement, and any disclaimer that needs to go with it
• Your licensing, credentials, provider names and supervision details
• Your clinic name, address, phone number, website and hours

Logos, photography and copy you provide

You must hold the rights to anything you hand us to use. That includes your logo, brand marks, photographs, before-and-after images, patient images, illustrations, fonts, testimonial text and any written copy.

By giving us those materials you confirm you own them or hold a license that permits this use, that you have any release or consent needed from people shown in an image, and that you are giving us permission to use them to design, produce and mail your campaign. You keep ownership of your own materials. If you are unsure about the rights to an image, tell us and we will use something else.

Campaign outcomes are not guaranteed

We do not guarantee results. Nobody honestly can.

How a mail campaign performs depends on the strength of your offer, the audience it reaches, your local market and competition, timing, and how well your team handles the calls and walk-ins it produces. We do not promise a response rate, a number of calls, bookings, new patients, revenue, or any return on what you spend. If we discuss what a campaign might do, treat that as an expectation and a planning estimate, not a promise.

Mail delivery timing

Once your mail is handed to the postal service, delivery is in the postal service's hands and outside our control. Weather, mail volume, holidays and local postal operations all affect when cards land.

Any in-home date or delivery window we give you is an estimate, not a guarantee. Please do not schedule a same-day event, a staffing change or an expiring offer in a way that only works if the mail lands on an exact day. Build in room.

Response tracking

Where it applies, tracking is configured per campaign, and what gets configured depends on what that campaign needs.

Tracking cannot capture every response. A campaign can produce responses it never records, for example a walk-in who says nothing about the card, someone who searches your clinic name later and calls a different line, a call taken on a line that is not tracked, or a referral from someone who saw the card. Treat tracking numbers as a directional signal about how a campaign is landing, not a complete or exact count of everything it produced.

Scope of the work

Our services are limited to what we agree for your campaign. If something is not in the agreed scope, it is not included.

Unless we agree it in writing, a campaign does not include ongoing marketing management, digital advertising, social media, email marketing, website design or changes, SEO, reputation or review management, or handling patient calls, inquiries and scheduling. Responding to the people your campaign reaches is your team's job, and how well that is handled matters a great deal to how the campaign performs.

Information you submit through this website

This site collects information through a Campaign Estimate form. It asks for your clinic or business name, owner or contact name, email, phone, clinic address, website, clinic type, what you want to promote, your approximate campaign size, your target area or ZIP codes, and any additional information you want to add.

This is a static site hosted on Netlify. Form submissions are handled by Netlify Forms and emailed to us. What we do with what you submit is governed by our Privacy Policy.

Please do not send patient information, protected health information, or any sensitive personal data through the form. It is a business inquiry form and is not built for that. If you need to discuss something sensitive, contact us directly instead.

Limitation of liability

We will do our work carefully, but there are limits on what we can be held responsible for.

To the fullest extent the law allows, our total responsibility for any claim connected to a campaign or to these terms is limited to the amount you paid us for the campaign the claim relates to. We are not responsible for indirect or knock-on losses, including lost profits, lost patients or bookings, lost business opportunity, wasted staff time, or harm to reputation. We are not responsible for postal service delays or delivery failures, for losses caused by inaccurate or incomplete information you supplied or approved, or for claims arising from materials you provided that you did not hold the rights to use.

Nothing here is meant to limit any liability that cannot be limited under applicable law.

Changes to these terms

We may update these terms as the service changes. The version posted on ouroptimization.com at the time is the one that applies. For a campaign already quoted and approved, the terms in effect when you approved that campaign continue to govern it.

Questions

If anything here is unclear, ask before you approve a campaign. We would rather answer the question up front.

Our Wellness Optimization, a brand of OUR Optimization LLC. Contact Mustafa at 331-271-6851 or mustafa@ouroptimization.com, or through https://ouroptimization.com.